At Mumkind our story is that basically, we know how trying to eat the right things in pregnancy can be difficult – you may be feeling unwell, have low energy levels, feel confused by all the different health messages, or simply not have the time to buy and cook the right things.
Mumkind offers a new and simple way to make sure you are including a range of nutrients in your daily diet. You will still need to eat a healthy, balanced diet, but including Mumkind products will help you to ‘top up’ what you are already eating, because getting everything you and your baby need is not always easy. All the products are carefully formulated to help provide nutrients where there is a tendency to fall short.
New dad Jon Evans set up Mumkind as he believed there was a gap in the market for products designed to help busy mums-to-be and new mums get the right levels of vitamins, minerals and nutrients easily.
He saw his own wife Angie struggle when she was pregnant with their little boy Eric (their pride and joy!) to balance eating fresh and healthy meals and snacks whilst dealing with a hectic home and work life, symptoms like morning sickness, changing taste buds and cravings. She also became confused about what foods gave her (and her baby) the right levels of vitamins, fibre she should be eating for them both. After all, what she eats and drinks and consumes – baby Eric would do too.
Helped by his background working for a huge food manufacturing company, Jon started working up product ideas that used delicious ingredients combining goodness with pleasure to create drinks, snacks and other products that really help mums get the ‘top’ up nutrients they need – ensuring that the products had no artificial colour, flavour, preservatives or Vitamin A.
He knew the importance of researching the product ideas with nutritionists, midwives and the friends they made at NCT classes and they thought the ideas were great. With a few tweaks to recipes, design and packaging Mumkind now has a range of superb products that mums can enjoy guilt free.